Songpa-gu, Pungnap-dong Commercial Area Revitalization 'Positive Breeze'... Full-Scale Promotion of Specialized Street Development

As part of the Pungnap-dong Residential Environment Improvement Project, 500 million KRW of city funds invested... Scheduled for completion in March next year
Modern reinterpretation of Baekje culture design, creating specialized streets reflecting local characteristics
Renovation of signs, awnings, and facades of 45 buildings and over 70 stores... Foundation for revitalizing the stagnant commercial district

Songpa-gu (Mayor Seo Gang-seok) announced that it will promote the ‘Pungnap-dong Specialized Street Development Project’ to revitalize the Pungnap-dong commercial district, which has been stagnant due to long-term cultural heritage preservation efforts.

The target area for this project, Pungnap-dong Street (Olympic-ro 51-gil), is the main entrance to the area and a representative street of Pungnap-dong, but it is outdated, lacks distinctiveness, and does not convey the local identity.

In particular, the stores along the main road have faced many difficulties such as shrinking commercial areas due to development restrictions, as they are included in the ‘Pungnap Toseong Cultural Heritage Protection Zone.’

Accordingly, the district office will begin improving the streetscape of Pungnap-dong from November to revitalize the local commercial district by improving the deteriorated image of Pungnap-dong.

As part of the Pungnap-dong residential environment improvement project, 500 million KRW of city funds will be invested to transform the exteriors of 45 buildings and about 70 street-side commercial facilities. Old facilities such as signs and awnings will be refurbished, and the storefront facades will be newly renovated.

Signboard Improvement Draft After

The district plans to create a distinctive street by applying an integrated design that reflects the unique characteristics of Pungnap-dong and modern reinterpretation of the history and culture of Hanseong Baekje.

First, over 200 old signs and awnings will be replaced with new designs that convey the local identity. To strengthen the competitiveness of businesses within the commercial district, old facilities will be refurbished and produced and installed with highly satisfactory designs through consultations with individual businesses.

Also, the exterior of the street-side buildings will be completely transformed. Facade decorations will be installed using ‘old brick tile finishes’ similar to the texture of the Pungnap Toseong wall on the lower floors of buildings finished with red bricks or tiles from the 1980s and 1990s.

Starting with a residents’ briefing session on October 31, the improvement project will commence in November and is scheduled to be completed by March next year.

Previously, the district implemented a road environment improvement project in the area to enhance residents’ convenience. This included anti-slip and visibility improvements through road surface paving and stamping, as well as strengthening local symbolism by applying Pungnap-dong integrated design patterns in the road painting.

Seo Gang-seok, Mayor of Songpa-gu, stated, “Pungnap-dong has long faced development restrictions under the Cultural Heritage Protection Act, causing difficulties for merchants and residents. Through the promotion of the Pungnap-dong Specialized Street Development Project, we will transform the deteriorated image of Pungnap-dong, improve residents’ quality of life, and revitalize the local economy.”

After Facade Improvement

This content was produced with the assistance of AI translation services.