Coway Unveils Social Contribution Character 'Kobi'

Coway announced on the 28th that it will unveil a new social contribution character, 'Co.B'. The new character Co.B was created through an employee contest.

Co.B is a droplet-shaped character inspired by Coway's innovative water purifier technology, with a special body that fills with water as eco-friendly activities and social sharing increase. It visually represents Coway's commitment to social responsibility and sustainability.

The character name ‘Co.B’ was derived from the English abbreviation of the phrase ‘Coway makes a Better life,’ reflecting the vision of social contribution.

The character Co.B is expected to be widely used in Coway’s future social contribution activities, establishing itself as a unique character exclusive to Coway.

To celebrate the creation of the character, Coway will hold a Co.B support comment event on the official Coway social contribution Instagram from October 25 to October 31.

To participate, write a comment supporting Co.B’s social contribution activities on the event post on Coway’s official social contribution Instagram. Fifty winners will be selected by drawing to receive Starbucks Americano gifticons. The winners will be announced on November 1 on Coway’s social contribution Instagram.

A Coway representative stated, “We created the new character ‘Co.B’ to share the value of social contribution through employee participation,” and added, “Going forward, we will use Co.B to communicate warmly with customers and promote environmental protection and a culture of sharing.”

This content was produced with the assistance of AI translation services.