Asan City Wins 'Winner Award' at K-Design Awards

King Sejong Character Design Enjoying Oncheon Recognized

Asan City in Chungnam has won the Winner Award at this year's K-Design Award with a character of King Sejong enjoying a hot spring.

The K-Design Award is one of the top three international design competitions in Asia, and this year, 2,637 works from 23 countries were submitted.

Asan City was honored with the award for its creative design of the King Sejong hot spring character and the hot spring city BI.

The King Sejong character symbolizes the public bathhouse created by the king out of love for his people, and the design added a unique and creative element by depicting overflowing bathwater.

Maeng Heejeong, Head of Tourism Promotion, said, "I am pleased that we can help promote the city ahead of next year's Visit Asan Year," and added, "We will continue to actively promote Asan as a hot spring city using design."

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