Kia has announced the launch of a new version of the Sportage.


On the 24th, Kia revealed teaser images and videos of 'The new Sportage,' an improved model of the Sportage released after three years.


Marking its 31st anniversary this year, Kia's flagship compact SUV, the Sportage, has earned the love of many customers with over 7.6 million units sold worldwide.


Kia The New Sportage Teaser Image <br>Photo by Kia

Kia The New Sportage Teaser Image
Photo by Kia

View original image

Through the teaser images, Kia partially unveiled the lamp designs applied to the front and rear of the new Sportage, as well as the vehicle's silhouette.


The front and rear feature daytime running lights (DRL) and rear combination lamp designs reflecting Kia's family look, the 'Star Map Signature Lighting,' creating a grand atmosphere. The side profile adds a dynamic impression with a sporty roofline and voluminous silhouette.


Kia The New Sportage Teaser Image <br>Photo by Kia

Kia The New Sportage Teaser Image
Photo by Kia

View original image

Kia plans to carry out diverse marketing activities including video and merchandise production and exhibitions in collaboration with Netflix's globally popular series 'Ojingeo Geim Season 2 (Squid Game Season 2)'.


A Kia official stated, "The new Sportage inherits Kia's brand heritage while introducing innovative elements to provide customers with a completely new experience."


Kia will reveal detailed information such as the design, specifications, and pricing of the new Sportage in November and plans to launch it thereafter.



Kia The New Sportage Teaser Image <br>Photo by Kia

Kia The New Sportage Teaser Image
Photo by Kia

View original image


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing