"First in Domestic Sauces" ... Ottogi Applies Braille Stickers to 'Ketchup·Mayonnaise'

Introduction for Enhancing Accessibility for Visually Impaired Users

Ottogi announced on the 22nd that it has applied braille stickers to its 'Tomato Ketchup' and 'Gold Mayonnaise,' marking the first time braille has been used on sauce products in Korea to enhance convenience for visually impaired individuals.

The braille stickers applied to Ottogi's ketchup and mayonnaise were planned in response to feedback that socially vulnerable groups, such as the visually impaired, find it difficult to quickly identify product names when shopping at supermarkets. Ottogi improved convenience by redesigning the stickers, changing their color and shape, and printing product names like 'Ketchup' and 'Mayo' in transparent dots on the stickers.

Additionally, Ottogi delivered 500 units each of the braille-labeled Tomato Ketchup and Gold Mayonnaise products to the Korea Disabled Consumers Union, a nonprofit organization. After gathering feedback on product usability, the braille placement and readability of the braille dots received very positive evaluations.

An Ottogi representative stated, "We applied braille labeling to our sauces to enhance satisfaction across all consumer groups and to embrace socially vulnerable groups. We will continue to lead efforts to consider socially disadvantaged individuals and strive to improve their rights."

Meanwhile, Ottogi focuses on increasing consumer satisfaction by actively incorporating consumer feedback into product improvements. Braille labeling, which began with some 'Cup Noodle' products, has been expanded to all 70 types of containers using Ottogi’s newly developed foamed material 'Smart Green Cup' for both container and cup surfaces, as well as 35 types of cup rice and 10 types of container porridge. For cup rice, product names and microwave usage instructions are indicated in braille, and transparent braille is engraved on the lid stickers of container porridge to display product names.

This content was produced with the assistance of AI translation services.