Dongwon F&B's 'Yangbanjuk' Surpasses 1 Billion Units Sold in 33 Years Since Launch

Launched in 1992 to Pioneer the Sacheonjuk Market
Differentiated by Raw Material Quality, Taste, and Dedicated Packaging

Dongwon F&B announced on the 17th that its flagship product, Yangbanjuk, has surpassed 1 billion units in cumulative sales after 33 years since its launch.

Yangbanjuk is a pioneering convenience food product first introduced in 1992. At a time when there was no category for packaged porridge, Dongwon F&B launched "Tuna Porridge," leading the popularization and industrialization of porridge, a traditional Korean dish. Subsequently, Dongwon F&B sequentially released "Abalone Porridge" to elevate the quality of packaged porridge, which gained popularity and became a steady seller. Following that, various products such as "Vegetable Porridge" and "Chestnut Red Bean Porridge" were introduced, solidifying its market position.

The term "Yangban" in Yangbanjuk was extended from the seasoned seaweed product "Yangban Gim," which was launched earlier in 1986. This was a rare adoption of a family brand strategy at the time and has become the foundation of Dongwon F&B today. Dongwon F&B attributes the popularity of Yangbanjuk to the quality of raw materials and Korean culinary know-how. It uses fresh 100% domestic rice to achieve a chewy texture and smoothness simultaneously, and implements traditional Korean cooking methods by stirring while boiling.

Currently, Yangbanjuk is sold in a total of 22 varieties, including Abalone Porridge and Beef Porridge. Exports began in 2001, and it is now sold in the United States, Japan, Southeast Asia, Oceania, and other regions. A Dongwon F&B representative said, "Yangbanjuk has become a consistently loved brand through proprietary manufacturing technology and research & development (R&D) capabilities accumulated over more than 30 years," adding, "We will continue to develop it as a healthy Korean meal that reflects the food trends of the times and provides a 'hearty meal'."

This content was produced with the assistance of AI translation services.