Galleria百, New Uniform After 12 Years... "Also Applied to Hotel Uniforms"

Customer Awareness? Strengthening Brand Consistency

Hanwha Galleria announced on the 15th that it has completely replaced the uniforms of its department store frontline employees with a new design for the first time in 12 years. The newly changed uniforms will be worn by over 1,060 frontline employees across 11 job categories who directly communicate with customers.

An employee wearing a new uniform at Galleria Department Store Seoul Luxury Hall guiding a customer.
[Photo by Galleria]

The uniform design reflects the concept of "Less is more," meaning that simplicity is more beautiful. A nature-friendly green base was combined with black color to add a point. Green symbolizes comfortable rest, and the black lines and negative space were used to form the letter "H," the first letter of Hanwha. Considering the active nature of the job categories, a genderless design that suits both men and women was applied.

A rising designer took charge of creating the uniforms. Designer Park Seok-hoon, born in 1991, who led the production of the new uniforms, has gained recognition through Seoul Fashion Week and other events.

The new uniforms will also be worn by employees of Hanwha Hotels & Resorts. This is the first time that employees in Hanwha's distribution and service sectors will wear the same clothing.

A Hanwha Galleria official said, "With the introduction of this integrated uniform, we expect customer recognition and brand unity for Hanwha Group's distribution and service sectors to be significantly enhanced," adding, "Starting with the application of the integrated uniform, we will continue various collaborations that can create synergy within the distribution and service sectors."

This content was produced with the assistance of AI translation services.