Hyundai Green Food Selects Greeting Advertising Model Kim Tae-ri... "Boosting Competitiveness and Awareness"

Highlighting Expertise in Nutritional Planning and Easy Meal Management Under the Theme 'Health Made Simple'

Hyundai Green Food, a comprehensive food company affiliated with Hyundai Department Store Group, announced on the 14th that it has selected actress Kim Tae-ri as the advertising model for its specialized care food brand ‘Greeting’ and will conduct an advertising campaign. Greeting is a care food brand launched in Korea for the first time in 2020, offering various care foods such as health meals tailored for health management purposes including protein, low sugar, and low calorie, as well as senior meals for the elderly.

This advertising campaign, under the theme ‘Health Made Easy, Greeting,’ tells the story of Greeting’s feature of enabling easy diet management through professionally balanced nutrition care foods. In the video, Kim Tae-ri listens to the voices of consumers struggling with diet management at a fictional ‘Greeting Control Center’ and recommends various care food menus. The advertisement was produced in two versions: ‘Delicious Healthy Food’ and ‘Diet Management,’ and will be broadcast through YouTube, online video services (OTT), and portal sites.

Through this advertising campaign, Hyundai Green Food plans to elevate Greeting’s competitiveness and awareness to the next level and solidify its status as a leading care food company in Korea. A Hyundai Green Food official stated, “We expect to effectively promote Greeting’s competitiveness, such as expertise in nutritional design and product diversity, through this advertising campaign,” adding, “We will establish ourselves as a representative company proposing healthy food and a proper food culture, beyond being a leading care food company.”