Hyper Corporation Signs Business Agreement with Ann Pilates... "Full-Scale Development of Senior Healthcare Solutions"

Hyper Corporation (CEO Lee Sang-seok)'s subsidiary Hyper Life Care announced on the 14th that it signed a mutual business agreement (MOU) with An Pilates (Director Choi Yoon-jung) on the 10th to revitalize the senior healthcare industry.

This business agreement was made to develop online and offline linked solutions responding to the low birthrate and aging society and to cooperate in creating a senior healthcare ecosystem. The main contents include ▲ cooperation to create a healthcare membership and ecosystem for high-end seniors ▲ collaboration on the 'CareFit Pilates' online and offline class programs and commerce business.

Hyper Corporation established its subsidiary, Hyper Life Care, to advance senior life care solutions alongside its bio business sector, which is gaining attention for early diagnosis and treatment development of dementia. Hyper Life Care is promoting a 'life solution' business that provides customized care for all generations in response to the low birthrate and aging society. To enhance the solution, it is building the 'Hyper Life Care Consortium' with various partners and creating a data aggregate that combines bio, tech, and content platform experiences.

As part of this, Director Choi Yoon-jung of An Pilates developed a senior-customized curriculum and plans to operate the premium senior Pilates class 'CareFit Pilates' at a five-star hotel for the first time in Korea. Director Choi is a Pilates instructor who completed specialized courses in the United States and the United Kingdom and was selected as the official instructor for the 'Careful Project' targeting the national team for the 2024 Paris Olympics, where she conducted training. Additionally, An Pilates has launched and operates a professional Pilates program for the silver generation targeting 'Pineo (blooming seniors)'.

Hyper Life Care CEO Kang Seung-jin stated, “Through cooperation with various consortium partners including An Pilates, we aim to develop diverse senior healthcare solutions and accompany seniors in living dignified and healthy lives.”

An Pilates Director Choi Yoon-jung said, “We will strive to contribute to the senior healthcare industry by developing and operating curricula tailored to the senior life cycle.”

This content was produced with the assistance of AI translation services.