'JoeunNeukkim' Hangul Day Campaign Launched... Essay Collection Published
Five Female Writers Participate in Single-Volume Publication
Pure Korean Language Introduction Contest Held at Daldabang Until the 16th
Yuhan-Kimberly’s ‘Joheun Neukkim’ announced on the 8th that it will conduct a consumer campaign to commemorate Hangeul Day.
The campaign was launched to reflect on the value and role of the Joheun Neukkim brand, which celebrates its 25th anniversary on Hangeul Day, and to provide consumers with a more positive and comfortable experience. Joheun Neukkim is a pure Korean language brand.
To this end, a collection of essays titled I Hope I Give You a Good Feeling was published, evoking happy moments that passed by in everyday life. Five female writers, including Kim Mincheol, Kim Hana, Ha Mina, Hong Inhye, and Hwang Seonwoo, participated in the publication of the book.
From the 9th for three days, customers who purchase event products through the Joheun Neukkim Naver Brand Store’s Hangeul Day special exhibition will receive the book as a gift. Bookmark giveaway events will also be held at major E-Mart stores. At Yuhan-Kimberly’s platform Daldabang, a pure Korean language introduction contest will be held until the 16th.
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Since 2016, Joheun Neukkim has been running the pure Korean language campaign ‘Himnaera Ttaldeura’ (Cheer Up, Daughters) to strengthen women’s universal menstrual rights. It has donated over 10 million sanitary pads to underprivileged female adolescents so far.
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