Autumn Delicacy Domestic Fresh Shrimp at 1,980 KRW per 100g... Emart Secures 50 Tons Supply

Sales from the 10th to the 17th
Secured a record 50t volume over 8 days

Emart announced on the 8th that it will hold a "Domestic Autumn Fresh Shrimp Festival" event from the 10th to the 17th, selling domestic autumn fresh shrimp at 1,980 KRW per 100g. With about 30 to 40 shrimp per kilogram, this amount is enough for a family to enjoy at a price in the 20,000 KRW range.

Emart secured a large quantity through pre-planning for this event. They prepared 50 tons of shrimp over 8 days, the largest volume ever, which is a large-scale supply considering Emart’s annual domestic shrimp sales volume is about 200 tons.

Domestic autumn fresh shrimp.
[Photo by Emart]

Additionally, by placing a large order in a short period, they achieved the "economies of scale" effect, reducing production costs. Shrimp farms were able to predict shipment volumes and focus production in a short period, reducing logistics and other incidental costs. Moreover, without worrying about sales channels, they could concentrate solely on production, improving production efficiency.

The reason Emart was able to secure such a large quantity of shrimp is that this year, shrimp farming production increased, allowing them to quickly secure the supply. According to the Ministry of Oceans and Fisheries’ Fisheries Information Portal’s Fishery Production Statistics (based on whiteleg shrimp coastal aquaculture), whiteleg shrimp production has been declining over the past three years. The coastal aquaculture production of whiteleg shrimp was 9,533 tons in 2021, slightly decreased to 9,502 tons in 2022, and dropped significantly to 6,995 tons last year. This was due to increased shrimp farm mortality caused by abnormal weather such as prolonged monsoons, large temperature differences, and epidemics.

However, this year, shrimp farm mortality has decreased, and shrimp production is expected to increase. Although a long heatwave this summer was expected to increase mortality, production is actually rising compared to last year. Industry experts analyze that this is because many farms, including Emart’s contracted farms, changed the type of shrimp fry. The new fry grow more slowly but are more resistant to disease, enabling them to survive this year’s heatwave.

The early Chuseok holiday also contributed to securing production volume. Usually, the shrimp farming industry sells most of its stock during the peak season of Chuseok. This year, although Chuseok came early, the farmed shrimp had not grown enough, so shipments were low, resulting in more shrimp supply after Chuseok than usual.

Lee Sujeong, Emart’s seafood category buyer, said, "While most seafood production has been declining this year, the production of domestic autumn fresh shrimp has increased, and Emart quickly secured the supply. Going forward, Emart will continue to devise various methods such as direct ship transactions, contract farming, and pre-planning to offer seasonal products to customers at excellent prices."

Meanwhile, Emart will hold a seafood discount event from the 11th to the 17th. Premium bluefin tuna sashimi (pack) will be sold for 29,800 KRW, and autumn flower crabs will be sold at 990 KRW per 100g. Fresh Jeju silver cutlassfish will be offered at 11,800 KRW (special), 5,980 KRW (large), and 3,280 KRW (medium) per fish. Domestic salted mackerel (large, 1 bundle) will be offered at a 30% discount for 4,980 KRW.

This content was produced with the assistance of AI translation services.