Tourism Organization Launches 'Korea Tourism Essential App Alliance' to Enhance Convenience for Foreign Travelers

Multilateral Business Agreement with 7 Companies Including Naver and Kakao Mobility

The Korea Tourism Organization announced on the 7th that it has signed a business agreement with seven companies?Naver, Kakao Mobility, WAD, Shuttle, Creatrip, Orange Square, and Visa?to enhance travel convenience for foreign tourists.

The Korea Tourism Organization announced on the 7th that it has signed a business agreement with seven companies, including Naver, Kakao Mobility, Ward, Shuttle, Creatrip, Orange Square, and Visa, to enhance travel convenience for foreign tourists.
[Photo by Korea Tourism Organization]

Through this agreement, the Tourism Organization and the seven companies will launch the "Essential Korean Tourism Apps Alliance." This agreement was promoted to reflect the shift toward individual travel and the normalization of mobile platform usage, aiming to improve the convenience of tourism for foreigners visiting Korea.

The Tourism Organization and its partners will conduct integrated marketing by gathering essential travel services such as maps supporting foreign languages and interpretation, as well as applications available to foreigners for shopping and payment, all in one place. Furthermore, they plan to discover content and strengthen cooperation for product development linked to the Tourism Organization's projects.

Both parties intend to promote integrated marketing by consolidating essential travel services like foreign language-supported maps and interpretation, along with applications for shopping and payment accessible to foreigners. Additionally, they will collaborate to discover content and develop products in connection with the Tourism Organization's initiatives.

Starting from the 1st of next month and lasting for one month, the Tourism Organization plans to create a special page on the integrated Korean tourism platform "VISIT KOREA," themed "Apps You Must Use When Traveling in Korea," to introduce each application.

Kim Dong-il, Head of the Tourism Industry Division at the Korea Tourism Organization, stated, "As the proportion of individual travel increases, the usage rates of native Korean apps like Naver Map and Papago during trips to Korea approach 56% and 48%, respectively. The Tourism Organization will continuously discover essential apps for Korean travel starting with this business agreement to contribute to enhancing the satisfaction of foreigners visiting Korea."

From November 1st for one month, the Tourism Organization will produce a special page on the integrated Korean tourism platform Visitkorea under the theme "Apps You Must Use When Traveling in Korea," introducing each application. Additionally, events offering discount codes and collaborative marketing with prominent influencers will also be conducted.

This content was produced with the assistance of AI translation services.