Paldo Launches Sauce Brand 'Dionysos'... "Targeting the Sauce Market"

Launch of 4 Varieties Including Sweet Chili and Mustard Using Alternative Flour

Paldo announced on the 7th that it will launch a new sauce brand called 'Dionysos.'

Dionysos is a health-oriented sauce with a low-sugar, low-calorie, and plant-based concept. The brand name is inspired by 'Dionysos,' the god of joy and abundance in Greek and Roman mythology. It embodies the hope that health and the pleasure of eating go hand in hand.

The first products include two low-sugar, low-calorie sauces (Sweet Chili, Mustard) and two plant-based mayonnaise sauces (Herb Ranch, Scorcher). The Sweet Chili sauce is an exotic chili sauce made spicy with Thai chili peppers and jalape?os. It pairs well with chicken dishes or fried foods. The Mustard sauce features French whole grain mustard blended with turmeric and cinnamon for a sharp flavor. Both products use sugar substitutes instead of sugar, meeting the Korea Food and Drug Administration’s standards for low-sugar and low-calorie labeling.

The Herb Ranch sauce is a savory and refreshing ranch dressing infused with basil and dill herbs. Scorcher combines the spiciness of jalape?o peppers and onions with tomato paste. Both use plant-based mayonnaise and are ideal for salad dressings and other uses.

Yu Ho-kyung, Paldo’s brand manager, said, “Dionysos is designed to reduce the burden with just one sauce while enhancing flavor. We plan to strengthen brand competitiveness by launching products that respond to increasingly segmented consumer demands.”

This content was produced with the assistance of AI translation services.