Crack & Kal Golf - The Hyundai Epic Seoul, Popup Opens on the 15th

CDC GOLF&SPORTS, the company behind the premium golf wear brand ‘Craig & Karl Golf,’ announced that it will open a pop-up store for about two weeks from October 15 (Tue) to October 27 (Sun) on the 5th floor of The Hyundai Seoul at Epic Seoul.

This pop-up store offers an experiential marketing approach with a hands-on zone and various events, featuring over 40 artworks by the artist duo ‘Craig & Karl,’ as well as a space called ‘Mini Golf Course’ drawn with their artwork.

The ‘Mini Golf Course,’ composed of five putting zones, has gained attention as the artist duo ‘Craig & Karl’ have showcased it as a spatial exhibition piece in several countries overseas, including the United States, the United Kingdom, and China. Additionally, this space is equipped for visitors to experience the putting zones in a stylish and creative way, while offering a diverse range of 24FW products such as apparel, bags, and hats, expected to attract many visitors.

The ‘Craig & Karl Golf’ pop-up space includes a media area featuring pop artist paintings, a first for a golf brand, along with a mini golf experience zone where customers can participate directly. A mini golf event will be held in conjunction with promotions, providing participants with tiered gifts such as socks, keyrings, bags, and half bags. Furthermore, a lucky draw event and a photo-making booth will be held on-site, where customers can try on products and simultaneously participate in SNS events.

Beyond the experience zone, the play zone will showcase portraits carefully selected and hand-drawn by the artist duo ‘Craig & Karl,’ based on the fusion of golf fashion and art. More than 40 portraits of world-famous celebrities will be exhibited together.

A representative of Craig & Karl Golf stated, “The brand is celebrating its first anniversary since launch. Moving forward, we aim to actively enhance marketing engagement with consumers and establish brand awareness. We also plan to introduce the brand to customers who value conscious consumption, providing new experiences and differentiated value.”

Craig & Karl Golf products are available at a total of 11 offline stores and the official online store. For more detailed information, please visit the official website and Instagram.

This content was produced with the assistance of AI translation services.