KB Securities Opens 'Kkaebi Securities Green Road' at Gwanaksan Sillim Valley in Seoul

KB Securities announced on the 4th that it opened the 'Kkaebi Securities Green Road' on the Gwanaksan Sillim Valley trail on the 30th of last month.

At the opening ceremony of the 'Kkaebi Securities Green Road' held on the 30th of last month at the Sillim Valley trail in Gwanaksan, related officials including Kang Jin-du, Vice President and Head of Management Support Division at KB Securities (sixth from the right), Park Jun-hee, Mayor of Gwanak District (eighth from the right), and Park Dong-chang, Chairman of the Barefoot Walking National Movement Headquarters (seventh from the right), are conducting a tape-cutting ceremony and taking a commemorative photo.
[Photo by KB Securities]

The Kkaebi Securities Green Road is an eco-friendly themed social contribution project based on KB Securities' ESG (Environmental, Social, and Governance) management, aimed at urban environmental restoration through planting projects and creating resting spaces for citizens. Starting with the Nanji Camping Site in Seoul in 2022, last year a large-scale planting project was carried out at Cheonwangsan in Guro-gu, and this year in May, 'Kkaebi Garden with KB Securities' was established at the corporate garden of the Seoul International Garden Expo.

Through this social contribution project, KB Securities collaborated with Gwanak-gu Office to create a loess road within the park trail in the Sillim Valley area, one of the 11 loess road projects currently underway by Seoul Metropolitan Gwanak-gu Office. By creating the loess road, which has recently gained great popularity among citizens and is spreading nationwide, citizens are supported to enjoy leisure activities and use convenience facilities in a pleasant environment.

In particular, various auxiliary facilities such as a clock tower, foot washing station, and shoe racks were installed to ensure comfortable use for citizens walking on the loess road. Additionally, sculptures featuring KB Financial Group’s characters were installed to provide visitors to the Kkaebi Securities Green Road with a unique enjoyment and photo opportunities.

About 150 guests, including Kang Jin-du, Head of Management Support Division (Vice President) of KB Securities, Park Jun-hee, Mayor of Gwanak-gu, Park Dong-chang, Chairman of the Barefoot Walking Movement Headquarters, district council members, and local citizens attended the opening ceremony, which proceeded with congratulatory speeches, a ribbon-cutting ceremony, and a loess road experience.

Kim Sung-hyun and Lee Hong-gu, CEOs of KB Securities, stated, "The eco-friendly projects pursued by KB Securities are not one-time events but aim to create values that all generations can continuously participate in and empathize with." They added, "We are proud to contribute to creating leisure spaces for the local community through the Gwanak-gu loess road project." They further said, "KB Securities will continue to strive to be a company that actively practices ESG management."

This content was produced with the assistance of AI translation services.