Shinsegae Centum City will open pop-up stores for the French brands 'Maison Margiela' and 'Alexandre de Paris' on the second floor of the department store starting from the 1st.


Maison Margiela will hold a 'Tabiology' pop-up until the 13th, featuring about ten products including the brand's iconic Tabi shoes and early designs. Visitors can also create their own shoe designs using generative AI technology.

Maison Margiela

Maison Margiela

View original image

The Alexandre de Paris pop-up, open until the 14th, will showcase the 'Timeless·Limited Collection' accessories, which are loved by celebrities for their sophisticated and luxurious style.

Alexandre de Paris.

Alexandre de Paris.

View original image

As part of the event promotion, Maison Margiela will offer authentic Tabi socks for purchases over 3 million KRW and Tabi stickers to customers who experience the AI content. Alexandre de Paris will provide gift packages and hair clips according to purchase amount (gifts are limited in quantity).





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing