Daejeon City '0si Festival' Results Briefing: "2,008,240 Visitors"

Festival Promotion Committee Evaluates Festival as Established with Three 'No's
Proposes Differentiated Stage Performances Considering Age Groups

Daejeon City held a results briefing session for the "Daejeon Midnight Festival" on the morning of the 27th. / Daejeon City

The city of Daejeon held a results briefing for the '2024 Daejeon 0 O'clock Festival' on the 27th in the main conference room at City Hall, attended by Mayor Lee Jangwoo and members of the festival promotion committee.

The festival promotion committee members highly praised the event for establishing itself as a festival free of safety accidents, litter, and price gouging for two consecutive years, despite attracting over 2 million visitors.

They also noted that the festival played a significant role in Daejeon ranking first in city brand reputation for three consecutive months from June to August, helping transform it into the hottest and most entertaining city in the country.

The committee members suggested: △Differentiating stage performances based on audience age groups △Expanding cultural performances in the underground shopping mall △Adjusting the operating hours of experience and event booths △Expanding the use of the former Chungnam Provincial Government building space.

The city plans to gather the committee's opinions, the results of evaluation research, and feedback from experts and citizens, and unveil the blueprint for next year's festival in December.

Mayor Lee Jangwoo said, "World-class festivals share the common trait of having grown through improvement and development based on accumulated experience," and added, "We will address this year's shortcomings and further enhance the competitiveness of our content to grow the festival so it can stand shoulder to shoulder with global festivals."

Meanwhile, according to analysis using contactless thermal sensors, a total of 2,008,240 people visited the 'Daejeon 0 O'clock Festival' held in the original downtown area of Daejeon from August 9 to 17. Of all visitors, 44.3% were tourists from outside the city, and the total economic impact of the festival was estimated at 386.6 billion won.

This content was produced with the assistance of AI translation services.