Chaicommunication to List on KOSDAQ on 27th... "Maximizing Performance Growth Based on Generative AI Platform"

Chai Communication, an AI-based digital marketing specialist company, successfully entered the KOSDAQ market on the 27th. The listing ceremony of Chai Communication was attended by CEO Youngseop Choi, Chai Communication executives and employees, and key officials from Korea Investment & Securities, the lead underwriter.

Chai Communication, established in 2004, is a digital marketing specialist company. Providing integrated marketing solutions including performance, content, and branding, it has grown at an average annual rate of 24%, achieving the No. 1 position in the domestic digital marketing industry within 18 years of its founding.

Last year, Chai Communication accelerated its growth by launching its own generative AI platform combining 'ChatGPT' and Naver's 'HyperCLOVA.' To advance the AI platform, it applied its own big data of 21 billion cases to the platform and is promoting the integration of the entire generative AI value chain.

Last year, Chai Communication recorded consolidated sales of 56.4 billion KRW, operating profit of 8.6 billion KRW, and net profit of 7.3 billion KRW. Having secured numerous large-scale new orders from major corporations, Chai Communication is expected to maintain a stable performance trend this year as well.

Chai Communication plans to strengthen its AI technology with the funds raised from this listing. It intends to maximize its market share in digital marketing by developing ▲ machine learning algorithms ▲ new advertising solutions based on proprietary AI models ▲ advertising content production processes utilizing AI.

A Chai Communication official said, “As the advertising market rapidly shifts to digital, the digital advertising market continues to grow steadily every year. Chai Communication has achieved the top position in the domestic digital marketing sector in a short period by leveraging differentiated competitiveness in the rapidly changing digital marketing market.”

He added, “With this KOSDAQ listing as a milestone, we plan to build infrastructure to maximize work efficiency and expand AI-related research and development. Through our proprietary AI platform, we will not only provide optimized marketing solutions that meet customer needs but also drastically reduce advertising content production costs, realizing simultaneous growth in sales and profits.”

This content was produced with the assistance of AI translation services.