Busan Urban Corporation Holds Final Report Meeting on BMC Park Brand Development

Development of Korea's First BMC Private Brand 'Gongwonbicha'

Discussion on Park Brand Development Achievements and Future Utilization Plans

Busan Metropolitan Corporation (BMC, President Kim Yonghak) held the final report meeting for the "BMC Park Brand Development Service" on the 25th, aimed at developing an exclusive brand for parks created by the corporation.

At the final report meeting, President Kim Yonghak was joined by Kim Sunghyun, Director of the Busan Design Promotion Agency, and Professor Kim Yonghun of Busan Kyungsang University, among others. They engaged in an in-depth discussion on the achievements of the park brand development and future utilization strategies.

The event unveiled the brand naming and logo design that encapsulate the identity and future vision of the parks developed by BMC, as well as a promotional video designed for easy understanding and access by the general public.

Previously, BMC conducted online and offline preference surveys targeting the general public and internal and external stakeholders to select "Gongwonbichae" as the park brand name and developed its logo design.

"Gongwonbichae" represents BMC's identity of filling Busan's empty spaces with diverse parks, while also symbolizing citizens approaching the light of fireflies (bichae), which represents BMC.

The name is easy to pronounce and intuitive in Korean, considering the diverse age groups who use the parks. By reversing the order of "bichae" and "gongwon" (park), it differentiates itself from existing individual park names, highlighting its character as an integrated park brand.

The brand logo design, which concisely embodies the meaning of Gongwonbichae and is easy for citizens to remember, visualizes the characteristics of Busan as a maritime cultural city surrounded by mountains and sea, as well as the harmony of its citizens. The rhythmic form and lively accent colors express the friendly and joyful image of an urban park.

Going forward, BMC plans to actively promote the brand by consulting with relevant agencies to apply the brand name to representative parks in each project district and introducing the brand logo to landscaping facilities.

Kim Yonghak, President of Busan Metropolitan Corporation, stated, "With the development of the nation's first integrated park brand, we now have an opportunity to express and effectively promote the identity of the parks created by BMC," adding, "We will continue to develop these parks so that they become important assets for the local community, not just simple resting spaces."

Busan Urban Corporation is holding the final presentation meeting for the development of the BMC Park brand.

This content was produced with the assistance of AI translation services.