From the 26th to the 29th, Daegu City and 16 local food companies will participate for the first time in the LA Korean Festival, the largest festival for the Korean community in the United States.


Daegu City has been promoting domestic and overseas marketing support projects for food companies in Daegu every year to boost exports. This year, it will participate in the LA Korean Festival to help Daegu food products enter the US market.

Daegu City Hall Sangyeok Office

Daegu City Hall Sangyeok Office

View original image

The LA Korean Festival is the largest Korean community festival held annually at Seoul International Park in Los Angeles. In line with Daegu City's policy to foster export-oriented food industries, the city decided to participate for the first time this year.


Many food companies from Daegu had previously requested support to participate in the LA Korean Festival, and with the recent K-FOOD boom, Daegu decided to join the festival to strengthen the global competitiveness of its food industry.


Daegu City, having witnessed high interest from overseas buyers in Daegu food products at the recently concluded Daegu International Food Industry Expo, plans to continue participating in such international exhibitions and festivals to expand exports to more countries.


At this year's LA Korean Festival, 16 Daegu food companies and the Korea Chimaek Industry Association will promote Daegu's outstanding food products and the Daegu Chimaek Festival. Companies such as Yeongpoong Co., Ltd. and Samcheop Bunsik Co., Ltd., known for their popular tteokbokki exports, as well as Baekdu F&S Co., Ltd. with unique items like kimchi bread and japchae bread, and Peters with boneless mackerel, will offer a variety of products to appeal to both the local Korean community and American consumers.


Additionally, the Korea Chimaek Industry Association will participate in the festival to promote the Daegu Chimaek Festival, which aims for global recognition. The goal is to promote both the Daegu Chimaek Festival and the unique Korean culture of "chimaek" at the LA Korean Festival. On the day of the event, the association will collaborate with Kyochon Chicken's LA branch to hold a Kyochon Chicken tasting event.


Hong Joonpyo, Mayor of Daegu, stated, "We will make every effort to promote Daegu food products at the LA Korean Festival so they can establish a presence in the US market," adding, "We will spare no effort to ensure the excellence of Daegu food companies is recognized worldwide," expressing his support for the local food industry.





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing