Namyang Dairy Products' 'EO' Sales Surpass 3.25 Billion Units... "62 Bottles Consumed Per Person"

Steadily Loved Since Its 1996 Launch
Enhanced Quality with Probiotics and Nutritional Ingredients

Namyang Dairy Products announced on the 24th that its yogurt brand ‘EO’ has achieved cumulative sales of 3.25 billion units (as of the first half of 2024) since its launch in 1996. This amounts to about 62 bottles consumed per person in South Korea.

The brand name EO was inspired by ‘Effect-5,’ which consisted of five functional ingredients for children during its initial development. In the 1990s yogurt market, which was dominated by uniform designs and 60ml products, EO differentiated itself by offering an increased volume of 80ml and nutritional ingredients tailored for children. Additionally, it succeeded in early market establishment by featuring a visually distinctive design and numerous TV commercials starring popular celebrities of the time.

Currently, EO has evolved into a product containing the lowest sugar and sodium levels among domestic fermented milk products for children, as well as the highest number of 25 nutritional ingredients and beneficial bacteria in Korea. Each bottle contains 10 billion CFU of live probiotics, zinc necessary for immune function, and vitamin D that meets the daily nutritional intake standard.

Even now, EO is produced hygienically with rigorous quality inspections, manufacturing 360,000 packs daily, and has been loved as a ‘national yogurt’ product for nearly 30 years.

In 2021, EO expanded its lineup by launching ‘EO Probiotic Drink,’ which the whole family can enjoy. The EO Probiotic Drink uses Tetra Pak packaging to extend shelf life and contains probiotic cultures and prebiotics.

A Namyang Dairy Products official said, “Thanks to the love of our customers, EO has been able to establish itself as a steady seller for 28 years. We will continue to release good products that everyone from children to adults can enjoy.”

Meanwhile, Namyang Dairy Products ended its 60-year owner system and changed its largest shareholder to Hahn & Company at the end of January. It maintains a leading position in the market with key products such as milk (Delicious Milk GT), infant formula (I’m Mother), fermented milk (Bulgari’s), processed milk (Choco Emong), tea (17 Tea), and protein (Takefit). Additionally, through efforts to coexist with dealerships, it was selected as a ‘Dealership Companion Company’ by the Fair Trade Commission last year. It also continues various activities to fulfill corporate social responsibility, such as producing and distributing special infant formula for children with epilepsy and congenital metabolic disorders. In August, it introduced a ‘Compliance and Ethics Management Strengthening Reform Plan’ to restore trust among shareholders and consumers, striving for management normalization.

This content was produced with the assistance of AI translation services.