Captured Greek Sunsets and Architecture... Hyundai Livart Sofas 'Seren' and 'President'

Seren, Inspired by the Golden Sunset of Santorini Island
Presidence Uses Italian Orange Leather

Hyundai Livart will introduce the design sofas ‘Seren’ and ‘Presidence,’ inspired by the sunsets and architecture of Greece, later this month.

Hyundai Livart's design sofa 'Presidence'
[Photo provided by Hyundai Livart]

Seren is designed to resemble the golden sunset of Santorini Island. Its floating frame, appearing as if suspended in the air, symbolizes an island above the sea. It uses premium Spanish fabric made with a double-weaving technique in various yarn colors to add a touch of luxury. Additionally, it features organic curves reminiscent of Santorini’s architecture and minimizes seam lines for a clean finish.

Presidence applies a modern reinterpretation of ancient Greek mythological architecture as its design motif. The armrests and backrest resemble the shape of a temple roof being supported, while the volume evokes the grand columns of a majestic temple. Italian orange aniline leather is used to express the colors of ancient Greek mythology depicted in classic paintings.

The sofas introduced this time were directly designed and produced by Hyundai Livart’s development team and the premium furniture development lab, ‘Meister Lab.’ Meister Lab is the only furniture development research lab operated by Hyundai Livart among domestic brands, consisting of about 20 master-level technical experts in various fields such as wood furniture manufacturing with 45 years of experience, leather, and fabric. It is equipped with more than 30 high-performance facilities, including a ‘5-axis CNC machine’ that implements the essential wood curved surface processing technology for luxury furniture.

A Hyundai Livart representative said, “We are introducing this new product to provide furniture that breaks away from uniform designs and brings special changes to customers’ spaces,” adding, “We plan to continuously develop innovative designs and furniture with high collectible value in the future.”

This content was produced with the assistance of AI translation services.