HiteJinro Launches 'Tito's,' the No.1 Premium Vodka in U.S. Sales

Softness and Body Achieved Through 6 Distillations
Handmade Method Maintained Since 1995

HiteJinro announced on the 19th that it will launch the premium vodka 'Tito’s,' the No. 1 selling vodka in the United States, in the domestic market.

Tito’s is a brand that originated in Austin, Texas, USA, in 1995. It is produced in small quantities using a handmade method that involves six distillations in traditional copper stills, using 100% corn as the raw material.

Unlike typical vodkas with strong alcohol aromas, Tito’s is characterized by a smooth, rich, and clean taste. It is also the first vodka to be officially certified as gluten-free. The alcohol content is 40% ABV, and it will be available in five sizes: 1L, 750mL, 375mL, 200mL, and 50mL. It will be sold nationwide through large supermarkets and specialty liquor stores.

In particular, Tito’s is famous for its slogan, "Vodka for Dog People." The brand continuously engages in unique marketing activities, such as hosting various donation events for dogs and planning sales of dog-related products.

Yoo Tae-young, Executive Director of HiteJinro, stated, "Tito’s is a premium vodka that maintains the No. 1 position in vodka consumption in the United States and is served as the main vodka at world-class luxury hotels and airlines. It will be a product that leads the mixology trend in the domestic liquor market."

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