[This Week's Books] 'Patagonia Inside' and More

Patagonia Inside

The author is the founder, marketing manager, and philosophy director of Patagonia, a U.S. outdoor company that prioritizes the Earth's interests over corporate profits. They share Patagonia's 50 years of know-how on how to prioritize the Earth's benefits. Founder Yvon Chouinard emphasizes responsible management that takes accountability not only for shareholders and owners but also for employees, customers, local communities, and nature, from large corporations like Walmart to small neighborhood bakeries. (Written by Yvon Chouinard & Vincent Stanley / Translated by Lee Young-rae / Writing House)

The Three Ages of Water

The author is a water resource expert who has long studied climate, water, and sustainability. Due to severe climate change, extreme weather events such as droughts and massive floods are occurring frequently. The book diagnoses water issues and proposes solutions for a sustainable future. It explores three ages of water: the role of water in early human civilizations and the evolution of empires, the global water crisis behind the scientific and social revolutions that shaped modern society, and the possibilities for a better future. (Written by Peter Gleick / Translated by Water Economy Research Institute / Sejong Institute)

Mind Training

This book reveals the secret to achieving the highest accomplishments with unwavering mental strength at critical moments. Professor Han Deok-hyun is Korea's first sports psychiatry specialist, and Kim Ah-rang is a gold medalist in short track at the 2014 Sochi and 2018 Pyeongchang Winter Olympics. Starting about 100 days before the 2024 Paris Olympics opening, Professor Han commuted weekly to the Jincheon Athlete Village to provide psychological counseling to athletes. Adding Kim Ah-rang's field experience, they help understand the reality of fear and anxiety, enhance self-identity, and ultimately achieve desired goals. (Written by Han Deok-hyun & Kim Ah-rang / Dodo Books)

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