Gyeonggi-do, Brand Promotion Content Contest... Open to All Citizens Until Late October

Poster for Gyeonggi-do's 'Brand Promotion Content Contest'

Gyeonggi Province is holding a brand promotion content contest until the 31st of next month. The contest categories include ▲Drawing & Illustration ▲Webtoon & Instatoon ▲Short-form Video ▲Character Merchandise.

The participants are divided into the ‘University & General Division’ for college students and the general public, and the ‘Children & Youth Division’ for elementary, middle, and high school students as well as youth of the same age group.

Gyeonggi Province will select 41 works through a three-stage evaluation process: the first round by experts, the second round by public voting, and the third final judging. Winners will receive a total prize money of 40 million KRW.

Details of the contest and submission methods can be found on the official contest website (GyeonggiProvinceBrandContest.kr).

Yeoi Jinbit, the Gyeonggi Province Policy Promotion Officer, stated, "Through this contest, we hope that the friendly and cute Gyeonggi character ‘Bonggong-i’ will be used to express the diverse and attractive aspects of Gyeonggi Province that people want to proudly showcase."

Bonggong-i’s name was created by vertically arranging the consonants of the core values of the 8th elected administration, ‘Change’ and ‘Opportunity’: ‘Bieup (ㅂ) + Hieut (ㅎ)’ and ‘Giyeok (ㄱ) + Hieut (ㅎ)’.

It also contains the dictionary meaning of ‘Bonggong (奉公)’, which means to serve the country and society diligently while working in public service. It is also the theme of the 6th article of ‘Bonggong’ in the third volume of the "Mokminsimseo" (牧民心書) by Jeong Yak-yong, a practical scholar of the late Joseon Dynasty.

This content was produced with the assistance of AI translation services.