'100th Anniversary' IFA 2024 Opens on the 6th... All AI Visions Gather

139 Countries, Over 2,000 Participants
Including More Than 1,300 Companies

The 'IFA 2024,' Europe's largest home appliance and IT exhibition celebrating its 100th anniversary this year, will open on the 6th (local time). Participating companies are expected to showcase how AI-equipped home appliances and PC products will transform consumers' daily lives. A large number of eco-friendly and high-efficiency products will also be exhibited. It is anticipated that not only domestic companies but also European and Chinese firms will demonstrate how they are responding to uncertainties in the energy supply chain.

IFA 2024, held in Berlin, Germany from the 6th to the 10th, will host over 2,000 companies from 139 countries. The number of visitors during the event is expected to reach 182,000. The theme this year is 'Innovation for all,' attracting global attention as it marks the 100th anniversary of the event. From Korea, 127 companies and organizations including Samsung Electronics, LG Electronics, KT, Bodyfriend, Cuckoo Electronics, AtHome, and the Korea International Trade Association will participate.

Samsung Electronics and LG Electronics will target the European market based on AI Home, which connects AI home appliances into one system. Samsung Electronics will unveil AI Home technology that connects various home appliances based on AI TVs. The system features control of smart devices such as appliances, lighting, and curtains through the built-in 'SmartThings' hub in the TV. They will also introduce bespoke AI home appliances equipped with the upgraded AI voice assistant 'Bixby,' allowing easy control using everyday language. Additionally, Samsung will showcase 'Samsung Food Plus,' an upgraded version of the food-specialized platform 'Samsung Food,' which is based on 'Vision AI' technology capable of recognizing multiple ingredients simultaneously in a single photo.

LG Electronics will unveil 'LG ThinQ On,' the industry's first AI home hub equipped with generative AI. ThinQ On maintains a constant connection with home appliances and Internet of Things (IoT) devices 24/7, converses with customers, assesses situations, and optimally controls various devices. LG Electronics plans to demonstrate multiple use cases where AI Home is utilized from waking up in the morning to going to bed at night. They will also introduce a blueprint for 'AI Home' that combines AI home appliances with the smart home platform company AtHome, which they acquired in July.

Among European home appliance companies, Germany's Miele, celebrating its 125th anniversary, will announce its AI strategy and showcase new products including washing machines, vacuum cleaners, and clothes dryers.

Chinese companies, which will have the largest presence with over 1,300 booths, are also drawing attention for their AI technology. Honor is expected to introduce newly developed on-device AI features. These include detecting AI-generated deepfake photos and videos to alert users, and AI-based displays that adjust the screen to reduce eye strain and the risk of myopia.

The AI PC sector is also expected to be fiercely competitive. Intel and Qualcomm will unusually showcase PC chips at IFA. Intel will launch the AI PC processor Intel Core Ultra Series 2 (code-named Lunar Lake) and exhibit new PCs equipped with it, such as Samsung Electronics' Galaxy Book 5. Qualcomm will highlight AI PC technology with the Snapdragon X Elite chip, a co-pilot+ PC dedicated processor.

Eco-friendly and high-efficiency products are another major trend at this year's IFA. Due to supply chain issues and energy shortages caused by the Russia-Ukraine war, energy management remains one of the most sensitive issues in Europe.

Samsung Electronics will set up a 'Sustainability Zone' to introduce efforts such as the use of recycled materials in the washing and drying combo 'Bespoke AI Combo' and the collection of waste electronic products. They will also exhibit SmartThings' 'AI Saving Mode,' which reduces energy consumption of refrigerators and other appliances by 15%. LG Electronics will release new products such as drum washing machines that are about 55% more efficient than Europe's highest energy efficiency rating of A. Their new dryers exceed the A+++ energy efficiency rating by 26%, making them the most energy-efficient products released in the European market.

Innovative future products that have never existed before will also be on display. The U.S. aviation startup Aleph Aeronautics will exhibit a prototype of the 'Aleph Model A,' a flying electric car capable of road driving and vertical takeoff and landing, along with videos demonstrating its actual operation.

Meanwhile, at this event, keynote speeches will be delivered consecutively by Mark Barocas, CEO of the U.S. cleaning company SharkNinja; George Zhao, CEO of the Chinese smartphone company Honor; and Omer Yungel, CEO of the Turkish home appliance company Vestel.

This content was produced with the assistance of AI translation services.