KT Launches Customer Big Data Analysis 'Report' Service... "Marketing via RCS Messages"

Provision of RCS Message Reception Customer Analysis Data
Understanding Company Interest and Market Competition Status

KT announced on the 29th that it has launched the 'My Customer Analysis Report' service, which provides analysis data on customers receiving RCS messages to businesses.

RCS (Rich Communication Service) is a next-generation messaging service that supports various features such as high-capacity and high-definition file attachments and read receipt notifications. KT's analysis report analyzes information of customers receiving RCS messages and provides business clients with insights on customer interests, including demographics like gender and age, as well as life events.

When a company sends RCS messages to individual customers through KT, the service analyzes data from recipients who have consented to the use of entrusted information via KT's big data system and provides the results in report format. Businesses can utilize these reports during sales activities such as new product launches and promotions to tailor their strategies according to customers' situations and preferences.

In particular, the service provides information on the interest levels in both the company's own and competitors' RCS messages, as well as mobile traffic trends related to competing services in the market. This offers companies the advantage of understanding the competitive landscape within the market.

Business clients can receive the report free of charge when applying together with KT's 'Smart Message RCS' service. KT plans to add various services in the future to enable the RCS messaging service to be used as a marketing tool supporting companies' sales activities.

Myeong Je-hun, Senior Vice President and Head of KT Enterprise Telecommunications Business Division, said, "Based on KT's big data, we are now able to provide a service that supports companies using RCS in deriving marketing insights," adding, "We expect this to become an effective and differentiated marketing tool for our clients."

This content was produced with the assistance of AI translation services.