Samsung 'AI Home Appliance' Package Customers: 1 in 2 Are in the 2030 Generation

Purchase Two or More AI Home Appliances Simultaneously

Samsung Electronics announced on the 29th that an analysis of customers who purchased AI package products consisting of two or more artificial intelligence (AI) home appliances showed that customers in their 20s and 30s accounted for more than 50%.

Based on the survey from January to July this year, while customers who purchased multiple items previously were evenly distributed across all age groups from their 20s to 60s at about 10-20% each, the proportion of multiple-item AI home appliance buyers in their 20s and 30s was as high as 50%.

A Samsung Electronics model is experiencing Samsung Electronics AI home appliances.
[Photo by Samsung Electronics]

A Samsung Electronics official explained, "The reason for the high proportion of younger generations is analyzed to be due to their strong desire to reduce housework time and the high proportion of newlyweds and single-person households who want to furnish their homes with multiple items at once."

In particular, it was found that customers who purchase a combination of the all-in-one washing machine 'Bespoke AI Combo' and the dry-wet robot vacuum cleaner 'Bespoke AI Steam,' both released earlier this year, are high. With the summer season approaching, the proportion of customers purchasing products combined with the AI Wind-Free air conditioner also sharply increased in July, the company explained.

Meanwhile, Samsung Electronics announced that it has extended the 'Samsung Electronics AI Sale Festa,' which was scheduled to end at the end of August, until September 8th due to strong consumer response, and plans to unveil eight new 'Shocking Price' products on September 2nd.

This content was produced with the assistance of AI translation services.