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APR has begun actively expanding its offline distribution channels in the North American region.
On the 28th, APR announced that it has signed a supply contract with the U.S. distribution company TJX for Mediheal cosmetics and the Mediheal AGE-R beauty device. TJX, the company with which the contract was signed, is a global distribution company offering beauty, fashion, various accessories, and household goods.
TJX operates approximately 5,000 stores across nine countries, including the U.S. and Canada, as well as Australia and Europe. Its subsidiary brands include major North American offline outlet stores TJ Maxx and Marshalls. Notably, TJX is characterized by offering popular products at reasonable prices, resulting in a high store turnover rate. APR expects that K-beauty products, including Mediheal, will also establish themselves as popular items at TJX based on their cost-effectiveness.
Through this contract, APR plans to supply TJX with four Mediheal skincare products (Triple Collagen Serum, Collagen Jelly Cream, Zero Pore Pad, One Day Exosome Shot 7500) and the AGE-R beauty device. The skincare products were selected primarily based on market analysis in the U.S., focusing on the most popular items on Amazon. For beauty devices, APR will supply the first-generation Booster Healer (locally named Booster H) and plans to supply the next-generation device, 'Booster Pro,' in the future.
APR plans to make its full-scale entry into the U.S. offline market through this contract with TJX and will focus on targeting the shopping season in the second half of the year. In particular, APR aims to boost sales offline during the concentrated consumption periods from Halloween in October, Thanksgiving in November, to Christmas Boxing Day in December.
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An APR representative stated, "The recent rise in popularity of K-beauty in the U.S. combined with Mediheal’s continuous efforts to target the U.S. market have led to our entry into offline distribution channels. We will do our best to achieve remarkable growth in the U.S., the world’s largest cosmetics market."
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