Global Captivating K-Desserts... SPC Samlip's Hobbang and Fresh Cream Bread

Accelerating Expansion in US and Japan Markets
Samlip Hoppang Achieves 126% Sales Growth in US in H1
Samlip Yakgwa Sold at All Don Quijote Stores in Japan
2024 Export Target: 30% Growth Year-on-Year

SPC Samlip is expanding its global market presence, focusing on the U.S. and Japanese markets, by promoting Samlip Hobbang and steamed cakes, which represent K-desserts.

According to SPC Samlip on the 28th, Samlip Hobbang is gaining popularity as it is exported to 25 countries worldwide, with efforts concentrated on expanding exports to the U.S. market this year. The flagship product is Samlip Hobbang (red bean), which was awarded the highest 3-star rating at the International Taste & Quality Institute. In fact, sales of Samlip Hobbang in the U.S. market increased by approximately 126% in the first half of this year compared to the previous year.

SPC Samlip Steamed Cake and Fresh Cream Bread
[Photo by SPC Samlip]

Various marketing activities are also being conducted mainly through offline distribution channels. In the first half of the year, Samlip Hobbang’s popular merchandise 'Hojjimi' and products were packaged and sold primarily at major U.S. supermarkets.

The fresh cream bread also sold about 200,000 units by June, just one month after its launch in the U.S., thanks to its soft texture and rich flavor. Following the largest Asian supermarket in the U.S., 'H Mart,' sales are scheduled to begin in offline distribution channels frequented by locals in the second half of the year.

In Japan, the market is expanding centered on Yakgwa. On the 15th, sales of Samlip Yakgwa began at all 620 branches of Don Quijote, a large multi-shop in Japan. Don Quijote is a representative retail store that is a must-visit not only for Japanese locals but also for foreign tourists visiting Japan. Recently in Japan, Yakgwa’s unique chewy texture and sweet taste have been recognized as a dessert that pairs well with tea enjoyed by Japanese people, gaining popularity.

Additionally, steamed cakes are receiving positive responses from locals in the U.S., Vietnam, the Philippines, and the Middle East due to their chewy texture and rich flavor, leading to the expansion of new product lines to meet demand.

An SPC Samlip official said, "Samlip Hobbang and fresh cream bread, which are loved domestically, are also receiving great responses as representative K-desserts in the global market," adding, "We expect overseas sales to grow by more than 30% compared to last year through export expansion this year."

This content was produced with the assistance of AI translation services.