Pernod Ricard Selects Actor Hyun Bin as New Model for 'Ballantine's'

New Campaign 'Because Time Does Not Wait for Us' Released on the 30th

Pernod Ricard Korea announced on the 27th that actor Hyun Bin has been selected as the new brand model for the modern classic Scotch whisky brand 'Ballantine’s.'

Ballantine’s stated that Hyun Bin was chosen as the model because his tastes and his sincere, progressive, and premium image as an actor align with the dignity the brand pursues. The new campaign for Ballantine’s single malt Glenburgie carries the message, "Time never waits for us." It expands on Ballantine’s unique brand slogan, "Time Well Spent," focusing on "this very moment." Ballantine’s plans to release the campaign video containing this message on the 30th.

Ballantine’s single malt Glenburgie, which contains only the key malt 'Glenburgie' that plays a central role in Ballantine’s whisky blending, is also called the "heart of Ballantine’s." It is a single malt whisky produced at the Glenburgie distillery located in the Speyside region of Scotland, known as the whisky paradise, characterized by its smooth and delicate flavor and aroma.

Miguel Pascal, Marketing Director of Pernod Ricard Korea, said, "Hyun Bin’s success as a global star and his unique luxurious and sophisticated image will create perfect synergy with Ballantine’s."

This content was produced with the assistance of AI translation services.