From Urban Elegance and Aesthetics... Yeongdeungpo-gu Produces Outdoor Advertising Guidebook

'Outdoor Advertising Guidebook Production' for Harmonious Urban Aesthetics and Resolving Advertisers' Inquiries... Easy-to-Understand Explanation of Outdoor Advertising Installation Standards with Photos and Illustrations... Expected to Promote a Bright, Youthful Yeongdeungpo Image to Tourists through Advanced Outdoor Advertising Culture

Yeongdeungpo-gu (Mayor Choi Ho-kwon) announced that it will produce and distribute an 'Outdoor Advertising Guidebook' containing installation standards and other information to efficiently manage outdoor advertisements that damage the urban landscape and to help advertisers and other stakeholders understand.

This aims to eradicate indiscriminately installed illegal outdoor advertisements and to provide advertising operators and advertisers with easier-to-understand guidance on various installation methods of outdoor advertisements.

So far, outdoor advertisements have been indiscriminately installed, cluttering the streetscape, and especially failing to harmonize with the surrounding scenery. The district expects that this unified guideline will contribute to enhancing a clean urban image and creating a safe and pleasant living environment.

The main contents include frequently asked questions such as ▲ permits and reporting targets for outdoor advertisements ▲ maintenance of illegal advertisements and measures against violations ▲ methods of displaying outdoor advertisements such as wall signs, projecting signs, rooftop signs, standing signs, banners, etc. ▲ precautions when installing ▲ registration of outdoor advertising businesses.

In particular, the guidebook explains in an easy-to-understand way through photos and illustrations how outdoor advertisements should harmonize with buildings, and the location, height, and size according to installation places such as walls, windows, and rooftops. It is also concisely compressed into 30 pages for practical use on site.

The district will place the 'Outdoor Advertising Guidebook' in the permit departments within the district office so that visiting civil petitioners can easily access it. It will also be posted on the district website for anyone to download.

As a result, outdoor advertisements concentrated in major downtown areas, tourist spots, and shopping districts are expected to transform to match the young (YOUNG) Yeongdeungpo image, creating a positive urban image for domestic and foreign tourists visiting Yeongdeungpo.

Choi Ho-kwon, Mayor of Yeongdeungpo-gu, said, “We expect to establish a proper and advanced outdoor advertising culture through the production of this 'Outdoor Advertising Guidebook,'” and added, “Please look forward to seeing the representative outdoor advertisements that have hindered the streetscape transform into resources that create attractive streetscapes.”

This content was produced with the assistance of AI translation services.