HD Hyundai Infracore Secures Large Order of 100 Construction Equipment Units in Saudi Arabia

A large wheel loader recently ordered by HD Hyundai Infracore in Saudi Arabia. Photo by HD Hyundai Infracore

HD Hyundai Infrastructure Core, a subsidiary of HD Hyundai Construction Equipment Division, is expanding its sales channels by supplying construction equipment to various projects in the Saudi market.

On the 20th, HD Hyundai Infrastructure Core announced that it recently signed a supply contract for a total of 100 excavators and wheel loaders with SAPAC, a comprehensive construction company in Saudi Arabia, and Nesma & Partners Contracting.

According to this contract, HD Hyundai Infrastructure Core will sequentially supply the ordering companies with a total of 100 units of equipment by the end of this month, including 20 units of 50-ton large excavators, 40 units of 20-ton medium excavators, and 40 large wheel loaders.

The equipment will be deployed in the "Riyadh Ring Road" project, which involves constructing an outer ring road in Riyadh, the capital of Saudi Arabia, by 2027.

As demand for construction equipment has slowed due to global uncertainties, HD Hyundai Infrastructure Core has been pursuing orders centered on key customers in emerging markets since early this year, implementing a strategy to secure both sales and profitability while strengthening channel competitiveness.

In particular, in Saudi Arabia, following the existing NEOM City project, the company focused its sales efforts on Riyadh, the capital city expanding its transportation infrastructure by hosting the "2030 Expo," achieving this order success.

Additionally, HD Hyundai Infrastructure Core established an RTC (Regional Training Center) in Saudi Arabia earlier this year to enhance service quality and customer satisfaction by strengthening the technical capabilities of service personnel in the Middle East region.

An official from HD Hyundai Infrastructure Core stated, "We succeeded in securing a large-scale order in the Saudi market, where large infrastructure investments continue, by providing products and services that consider customer needs," adding, "We will continue to enhance brand trust through ongoing management of key customers and strive for additional orders."

This content was produced with the assistance of AI translation services.