Yeongyang County to Hold 'Yeongyang Gochu H.O.T Festival' for Three Days at Seoul Plaza This Year

From the Heart of Korea for Three Days Starting on the 29th

Perfect Chuseok Gifts to Express Your Heart

The ‘2024 Yeongyang Gochu H.O.T Festival’ will be held for three days at Seoul Plaza, the heart of Korea, starting on the 29th.

The Nutritional Chili H.O.T Festival at the End of Summer.

First launched in 2007 as the very first single-theme event centered on gochu (Korean chili peppers) by a local government at Seoul Plaza, the ‘Yeongyang Gochu H.O.T Festival’ has grown into an integrated marketing event that brings producers directly to consumers, traveling from the ‘smallest inland island’ to the ‘largest central city in Korea.’ It is now firmly established as the ‘most anticipated festival’ among Seoul citizens.

With a focus on delivering the genuine and honest taste of Yeongyang gochu, the festival is meticulously organized to satisfy the consumption desires of urban residents. It will minimize unnecessary stage events and instead feature a variety of exhibition and experience zones, centering on integrated marketing of agricultural specialties through a strategy of selection and concentration.

In addition, Yeongyang County will showcase its highest quality Yeongyang gochu, gochugaru (chili powder), and a variety of agricultural specialties grown with sweat and care to urban consumers. Over 60 carefully selected farms, Yeongyang Gochu Distribution Corporation, Yeongyang Nonghyup, Namyeongyang Nonghyup, and other outstanding gochugaru processing companies will also participate.

Before these products reach the dining table, processes are carried out to guarantee their value and quality for consumers. Yeongyang Gochu Distribution Corporation produces safe chili products under strict hygiene controls, including U.S. FDA certification, GAP designation, and HACCP standards. Visitors can discover a range of ‘Bitkkalchan’ gochugaru and ‘Bitkkalchan’ gochujang in various flavors and sizes.

Yeongyang gochu is characterized by its glossy and smooth appearance, thick skin that dries to a slightly dark red color, high powder yield, and a harmonious blend of sweetness and spiciness that delivers a rich, spicy-sweet taste. Even a small amount of its gochugaru imparts a deep flavor, making it versatile for cooking. It is the perfect Chuseok gift to express your heart to precious family and friends.

Oh Dochang, Governor of Yeongyang County, stated, “This year’s ‘2024 Yeongyang Gochu H.O.T Festival’ is being prepared earlier than last year to meet consumers sooner,” expressing the county’s eagerness to present its products to the public. He added, “The truly HOT festival marking the end of this summer is waiting for you.”

You can encounter the premium Yeongyang fresh gochu, highly favored by modern consumers, at the ‘2024 Yeongyang Gochu H.O.T Festival.’

This content was produced with the assistance of AI translation services.