iToxy, Game Influencer Marketing Platform 'Inplinker' Enters 58 Trillion KRW Chinese Market

iToxxi (CEO Jeon Bong-gyu) announced on the 19th that it has signed a contract with the mid-sized Chinese game publishing company ‘Xi'an Sky (XI'AN SKY ONLINE CO., LTD)’ to introduce its influencer marketing platform ‘Inplinker’.

iToxxi is the first domestic game publisher to introduce its self-developed ‘game-dedicated influencer marketing platform’ to the Chinese game market, securing a royalty revenue structure reference. This approach is differentiated from the existing method where major domestic developers have mainly focused on exporting game content to China, drawing attention within the industry.

The platform ‘Inplinker,’ which succeeded in exporting to China this time, is a game influencer-dedicated marketing platform developed by iToxxi. It is designed to connect influencers and game users, enabling influencers to actively contribute to increasing game sales. This platform provides a win-win marketing service that supports revenue growth for game publishing companies while also offering influencers opportunities to generate income. iToxxi receives a certain percentage of the contribution revenue generated from all games applying Inplinker as royalty income.

The contracting party, Xi'an Sky, is a mid-sized game publishing company headquartered in Shanxi Province, China, with about 200 employees. It has consistently released about 30 games in the Greater China market and currently services more than 10 games. The cumulative number of subscribers on its self-operated game platform reaches 50 million, and with annual sales exceeding approximately 50 billion KRW, it has established itself as a solid game publisher in China.

Starting with this contract, iToxxi plans to sequentially provide the ‘Inplinker’ service from the fourth quarter of this year for some games currently serviced by Xi'an Sky in China and expand it to new games in the future. Accordingly, royalty revenue is expected to continuously increase, and notably, this royalty income will be directly reflected as revenue under the name of technology usage fees for Inplinker, which iToxxi developed independently. Therefore, the company expects this to greatly contribute not only to external revenue growth but also to qualitative growth through profitability improvement.

According to the ‘China Content Industry Trend Report’ by the Korea Creative Content Agency, last year’s Chinese game market revenue increased by 13.95% compared to the previous year, reaching 302.964 billion yuan (approximately 58 trillion KRW), which is nearly three times the size of the Korean market (about 20 trillion KRW).

An iToxxi official stated, “Based on the domestic reference of ‘Inplinker,’ which succeeded when applied to our own games, we secured a foothold for Southeast Asian expansion by signing a contract with Vietnam’s VTC Intercom. This contract with China’s Xi'an Sky marks a significant first step toward expanding into the world’s second-largest Chinese game market and the Greater China market.” He added, “By continuously building references in Korea, Vietnam, and China, we expect to maximize performance growth through diversification of revenue structures by expanding global license revenue of the Inplinker platform via partnerships and supply contracts with various partners in the global market, not just as a game publisher.”

Meanwhile, earlier this year, iToxxi also signed an Inplinker introduction contract with VTC Intercom, a game subsidiary of Vietnam’s state-owned media group VTC. VTC Intercom is one of the top three game companies in Vietnam and is preparing to open services applying Inplinker to two games: the MMORPG genre ‘World of Warriors’ and the FPS genre ‘Battle Team2,’ jointly serviced with another game affiliate, VTC Mobile, starting from September this year. iToxxi will additionally secure royalty income as a certain percentage of the contribution revenue from each game.

This content was produced with the assistance of AI translation services.