Kumon Learning Ranks 1st in Smart Learning Category of the 2024 National Brand Competitiveness Index

Kumon Learning announced on the 6th that 'Smart Kumon N' has achieved first place for 12 consecutive years in the smart learning category of the ‘2024 National Brand Competitiveness Index (NBCI)’ organized by the Korea Productivity Center.

In a survey conducted by the Korea Productivity Center targeting consumers, Smart Kumon N received higher scores compared to other companies not only in marketing activities but also in brand awareness, image, and purchase intention. It is reported that the problem-solving based learning with subjective questions and the meticulous learning management by three teachers ? ▲visiting teacher ▲grading teacher ▲wrong answer question room teacher ? had a positive impact.

Smart Kumon N Image (Photo by Kyowon)

Smart Kumon N provides 100% problem-solving centered learning while maintaining the method of solving by hand. When problems are solved in the workbook, the learning process is transferred and recorded on a tablet PC, and based on the learning data sent to the grading center, Kumon teachers provide close learning management. Moreover, it is an Any Device worksheet that allows learning not only on dedicated tablet PCs but also on personal devices; by simply installing the learning app on a tablet PC, handwriting on paper is digitally recognized exactly as written. It can be used on both Android and iOS devices.

A Kumon Learning official stated, “We are honored that Smart Kumon N has once again proven to be the leading smart learning in Korea by ranking first for 12 consecutive years in the NBCI smart learning category this year,” and added, “Smart Kumon N provides 100% problem-solving centered learning by maintaining the essence of studying and writing directly by hand, and we will continue to enhance our status as a representative smart learning brand.”

Meanwhile, NBCI is an index calculated by the Korea Productivity Center every year by surveying consumers on brand awareness, image, customer loyalty, and other factors by industry to measure brand competitiveness.

This content was produced with the assistance of AI translation services.