Samsung Electronics Sees 50% Week-on-Week Surge in Home AI Air Conditioner Sales

Consumer Choice is 'Mupung Air Conditioner'
80% of Air Conditioners Sold in July are Mupung Models

Samsung Electronics announced on the 5th that sales of home air conditioners with enhanced artificial intelligence (AI) features surged by more than 50% compared to the previous week.

A manager at Samsung Store Seocho is guiding a consumer on the Bespoke Wind-Free Gallery.
[Photo by Samsung Electronics]

Last month, sales of home system air conditioners increased by about 25% year-on-year, and general Wind-Free air conditioners rose by more than 10%. In particular, with the onset of record-breaking heatwaves, many consumers chose Samsung Electronics' AI Wind-Free air conditioners. Among the air conditioners sold last month, 80% were Wind-Free models.

Samsung Electronics has equipped the Wind-Free function across its entire lineup of home system air conditioners. The 2024 model 'Bespoke AI Wind-Free Gallery' received energy efficiency ratings of 1 to 2 for all models. By using the 'SmartThings' AI saving mode, Samsung Electronics' integrated home appliance connection platform, users can save up to 30% on energy consumption through customized power-saving settings based on different situations.

With Bixby applied, various functions can be easily executed via voice commands without a remote control. Simple voice controls such as turning the air conditioner on and off or adjusting the temperature can be used without Wi-Fi connection. It also includes AI features that detect indoor movement and operate the air conditioner automatically.

Samsung Electronics explained that the provision of air conditioner installation services the day after purchase also contributed to the increase in sales. By expanding the installation workforce, they have received great responses by enabling installations immediately the day after purchase.

A Samsung Electronics official said, "Samsung Electronics AI home appliances are gaining great popularity," adding, "We will go beyond the formula of 'AI home appliances = Samsung' and continue to realize the vision of 'AI for everyone.'"

Samsung Electronics is running the 'Samsung Electronics AI Sale Festa' promotion until the 31st of this month, offering up to 50% discounts on 17 product categories including air conditioners, home appliances, TVs, mobile devices, and IT products at nationwide online and offline stores.

This content was produced with the assistance of AI translation services.