Naver Webtoon Teams Up with Pro Baseball... 'Maru-neun Gangjwi' Collaborates with LG Twins

First Webtoon Character Collaboration with a Professional Baseball Team

Naver Webtoon announced on the 2nd that it will collaborate with the Seoul LG Twins and the popular webtoon 'Maru-neun Gangjwi' characters. This is the first official collaboration between webtoon characters and a professional baseball team in the industry.

'Maru is Gangjwi' character collaboration product with LG Twins [Image=Naver Webtoon]

Through this collaboration, a total of 11 types of collaboration products will be released in two phases. The 'Invincible Maru Day,' featuring various events, will also be held for three days at Seoul Jamsil Baseball Stadium.

On the 27th of this month, the first phase of collaboration products including uniforms, marking kits, hats, commemorative balls, five types of acrylic keyrings, sticker packs, cheering bats, and lanyards will be launched. On September 2nd, the second phase products such as headbands, dolls, and two types of plush keyrings will be released. All products can be purchased at the Interpark LG Twins online and offline team stores and the limited edition trading platform KREAM.

From the 27th to the 29th of this month, 'Invincible Maru Day' will be held at Jamsil Baseball Stadium. An external pop-up store selling the first phase collaboration products, a photo zone with 'Maru-neun Gangjwi' character sculptures, and a self-photo kiosk (Photoism) applying collaboration frames will be operated. Special photo cards of the 'Maru-neun Gangjwi' character and various events will also be presented.

'Maru-neun Gangjwi' is a series serialized on Naver Webtoon since June 2022, telling the story of a dog named 'Maru' who becomes human. Last year, through three pop-up stores, it recorded the highest sales and the largest number of visitors among all intellectual property (IP) pop-up stores at each venue (Starfield COEX Mall, The Hyundai Seoul, Shinsegae Centum City Department Store) as of 2023.

A Naver Webtoon official stated, "Since the collaboration with LG Twins was announced, there has been an explosive response and inquiries from fans," adding, "As of 2023, the market penetration rate of Webtoon Entertainment, the parent company of Naver Webtoon, among the domestic population aged 19 to 24 is as high as 73%, so collaboration requests from various brands aiming to target the younger generation continue to come in, and the value of webtoon characters is also rising."

This content was produced with the assistance of AI translation services.