Hyundai Construction Unveils 2024 Hillstate Brand Film

Sharing the Aspirations of 'The Home I Want' and 'Hillstate' Highlighted Through 3 MZ Generation Trend Leaders

Hyundai Construction unveiled the 2024 Hillstate brand film, which sheds new light on the value of residential spaces, on the 2nd through the official Hillstate YouTube channel, Hillscasting. The film defines the concept of 'home' in various ways from the perspective of trend leaders representing the MZ generation. It embodies Hillstate's brand value of creating new ways of life.

This brand film is structured as an omnibus, weaving together three episodes: 'Unique Inspiration in Everyday Life,' 'A Spirit of New Challenges and Enjoyment,' and 'Complete Rest Just for Me.' It rhythmically portrays the significance of residential spaces that Hillstate aims for.

'Unique Inspiration in Everyday Life' follows the perspective of the three-member electronica band Glen Check. Since their debut in 2011, they have attempted different changes with each album release and always need a home that provides new and unique inspiration. The lively and creative elements found throughout the complex, such as artworks reminiscent of an art museum and the art walls applying Hillstate's unique design concept 'Zenji Style,' infuse everyday life with abundant inspiration and vitality.

Racing driver and HMG Driving Center instructor Kwon Bomi talks about the home as an attractive space that offers 'A Spirit of New Challenges and Enjoyment.' As a competitor who battles for every thousandth of a second on the intense circuit, his goal is to enjoy everything that stimulates him. Hillstate's dynamic community where various sports can be enjoyed, along with its non-standardized landscaping and outdoor play facilities, create spaces that evoke fresh enjoyment and a spirit of challenge.

Cho Junhee, Korea's first big wave surfer and former national surfing team member, says, "Home is a place where I can take 'Complete Rest Just for Me.'" Just as one can catch their breath without a single distraction in the calm middle of the sea after fiercely confronting unpredictable waves, Hillstate is a space where one can fully recharge when weary from hardships. Through the complex's art garden, spa, fitness center, and sky lounge, it offers a leisurely rest along with a peaceful and healthy life.

A Hyundai Construction official stated, "Through the perspective of the young generation who lead their lives independently and passionately, we wanted to convey that Hillstate is not merely a space for residence but a 'lifestyle leader' that creates the way of life for its residents together." He added, "We plan to actively communicate with customers through brand messages that resonate with each generation and further promote Hillstate's brand value widely."

This content was produced with the assistance of AI translation services.