Citizens Directly Plan Government Ads... 'K-Policy Communication Contest'
Promotion Entire Process to Air in December on tvN and Others
The Ministry of Culture, Sports and Tourism announced on the 29th that it will hold the 'K-Policy Communication Contest' in collaboration with tvN, where citizens directly promote government policies. Participants become government advertising planners and advertisers. They select one policy they want to promote and carry out planning and execution of the promotion. The entire policy promotion process will be broadcast on tvN and tvN Story in December.
The policies to be promoted include twenty items from eighteen ministries, such as the Ministry of Culture, Sports and Tourism's "Game Probability Item Policy (Protection of Game Users' Rights)," the Ministry of Justice's "A New Life Begins! Crime Victim Support System," the Ministry of Education's "Prestigious Universities in Our Region! Glocal University 30 Project," and the National Police Agency's "Prevention of Voice Phishing Crimes and Youth Cyber Gambling." Interested participants can select a policy of interest on the contest website by 10 PM on September 1st and express their ideas for policy promotion through video, audio, or text.
A Ministry of Culture, Sports and Tourism official explained, "Participants will form teams with policy officers and promotion experts to create team-based promotion plans for the policies they choose," adding, "Mentoring by famous content creators (YouTubers) is also planned."
Hot Picks Today
"Buy on Black Monday"... Japan's Nomura Forecasts 590,000 for Samsung, 4 Million for SK hynix
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- With Pop Stars Flocking to Korea, $1.7 Billion Concert Market Emerges... Korea Becomes a ‘Must-Visit Hub’ for Asia Tours
- "Samsung and Hynix Were Once for the Underachievers"... Hyundai Motor Employee's Lament
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
In September, the Ministry will select four policies to be actually promoted through team presentations and evaluations by promotion experts. The promotion will be carried out according to plans created from citizens' ideas, including TV commercials, campaigns, and outdoor advertisements. A final evaluation will be held in December, and winners of the grand prize and excellence awards will receive the Minister of Culture, Sports and Tourism Award and prize money. For more details, please refer to the contest secretariat or the website.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
