Samsung Display's Next-Generation OLED Featured in Krafton's New Release 'Injoy'

13 Types of Next-Generation Products Including Multi-Foldable, Sliderable, Rollable Appear
Experience Real Products Virtually

Samsung Display's next-generation organic light-emitting diode (OLED) products can be experienced in Krafton's new game 'inZOI'.

On the 29th, Samsung Display announced that 13 innovative products, including the twice-folding multi-foldable product, slidable and rollable displays, and smart speakers, will appear in Krafton's new simulation game inZOI.

Characters from Krafton's new game 'inZOI' are using Samsung Display's multi-foldable display 'Flex S™'.
[Photo by Samsung Display]

These include the 'Flex S™', which can be folded twice in an S shape, the 'Flex G™', which can be folded inward twice, the 12.4-inch 'Rollable Flex™', the 17.3-inch 'Slidable Flex Duet™' that can expand the screen in both directions, the 'Flex In&Out™' that can fold the screen inward and outward, and the 'Flex Note™' which can be used as a monitor or laptop.

In particular, Samsung Display highlighted concept products integrating OLED into everyday devices that can be found within the inZOI game, such as the 'OLED Headphones' featuring OLED on the headphone earcup position first introduced at 'MWC 2024', allowing music app control solely via the headphones; the 'Circular OLED' which can display weather information or be used as a mirror with its built-in camera; and smart speakers that can be used like tablets.

Krafton explained, "inZOI implements virtual reality with photorealistic graphics using the latest Unreal Engine 5, providing an immersive environment within the game. By featuring not just graphics but actual innovative products developed by Samsung Display, we were able to achieve more realistic game graphics."

Lee Ho-jung, General Manager of the Small and Medium Business Product Planning Team at Samsung Display, emphasized the collaboration with Krafton, stating, "This is a great opportunity to pre-test how innovative products born from Samsung Display's differentiated technology will be utilized and what user value they will create in future markets within a simulation game."

Meanwhile, Samsung Display plans to exhibit next-generation innovative products featured in the inZOI game in collaboration with Krafton at 'Gamescom 2024' held in Cologne, Germany, this August.

This content was produced with the assistance of AI translation services.