Ministry of Industry and KOTRA Support Digital Marketing to Boost Exports of Mid-sized Companies

Support Consultations with 5,057 Global Buyers from 88 Countries
Recruiting Participating Companies Until August 12

The Ministry of Trade, Industry and Energy and KOTRA announced on the 29th that they are recruiting participating companies for the 'Digital Marketing Support Project by Four Major Industries (Automobile, Electrical and Electronics, Bio-Medical, Consumer Goods)' for mid-sized companies.

According to a KOTRA survey, 48.9% of export companies expressed a desire to enter the global market using digital platforms. In response, KOTRA plans to support overseas expansion by discovering overseas import demand through digital marketing and conducting video consultations with verified buyers after matching using artificial intelligence (AI) tools.

Digital Marketing Support Project Recruitment Poster.
Photo by KOTRA

This project targets a total of about 350 companies, including those participating in the digital marketing support project by the four major industries. Participating companies will receive support for three months from August to October this year, including ▲ registering products on BuyKorea (KOTRA's export support platform) and participating in industry-specific theme halls ▲ promoting products to 5,057 global buyers (with sales over 500 million USD) in 88 countries ▲ discovering buyer demand using Facebook, Instagram, and LinkedIn ▲ company matching using KOTRA big data and AI tools ▲ digital content production ▲ video consultations with buyers discovered through 129 KOTRA overseas trade centers in 84 countries ▲ and participation in export booster consultation meetings.

Kim Gwanmuk, head of KOTRA's Export Enterprise Division, said, "Mid-sized companies are a leading group of exporters accounting for about 18% of the nation's exports," adding, "We will contribute to expanding exports of mid-sized companies and converting domestic companies into export companies through digital marketing."

Companies wishing to participate can apply through the KOTRA website by the 12th of next month.

This content was produced with the assistance of AI translation services.