LG Electronics, Corporate Advertisement After 24 Years: "Leap to a Smart Life Solution Company"

Journey Highlighted Under the Theme 'Connecting Space and Future'
Expectations to Emphasize a Young and Dynamic Brand Image
1st Anniversary of Future Vision Announcement
Expansion Beyond Home Appliances into Various Business Areas

LG Electronics announced on the 29th that it will run a corporate advertisement for the first time in 24 years since launching the 2000 campaign ad "The Power to Change the World, Digital LG."

Through this advertisement, LG Electronics expects to promote its innovation efforts expanding influence beyond home appliances into various business areas and enhance its young and dynamic brand image.

LG Electronics is launching a corporate advertisement for the first time in 24 years. The video showcases the company's transformation into a 'Smart Life Solutions' enterprise through its evolved business portfolio, conveying this change to customers. Photo by LG Electronics

The advertisement depicts LG Electronics' journey to establishing itself as a "Smart Life Solution" company. In the beginning, it focuses on the message "Connecting Spaces and the Future," showcasing mobility solutions that provide differentiated experiences in every space of daily life, and AI smart home solutions that offer customized environments to users through artificial intelligence (AI). This is followed by individual videos introducing mobility solutions. LG Electronics presents themes of transformation, exploration, and relaxation as it extends home experiences into mobile spaces and highlights its new business of electric vehicle charging. Next, the air solution video demonstrates LG Electronics' excellent HVAC (Heating, Ventilation and Air Conditioning) technologies such as chillers and heat pumps, introducing LG Electronics' efforts to create solutions wherever customers live, from residential to commercial spaces.

LG Electronics plans to accelerate its transformation into a "Smart Life Solution" company using this advertisement as a stepping stone. It has been one year since LG Electronics declared its "Smart Life Solution" vision. To realize its future vision, LG Electronics is expanding its achievements based on three new growth engines: B2B (automotive components, HVAC, etc.), platform-based service businesses (subscriptions, webOS-based advertising/content, etc.), and new businesses (electric vehicle charging, etc.). The VS Business Division, responsible for LG Electronics' automotive components business, surpassed 10 trillion KRW in sales last year.

The commercial HVAC business, led by high-efficiency chillers, is also evaluated to have grown rapidly. LG Electronics is actively targeting downstream industries related to AI infrastructure such as data centers with its HVAC solutions. It also began full-scale operations this year in the smart factory solution business, which integrates AI and digital transformation (DX) with manufacturing and production data and know-how. The smart factory business supplies external companies with know-how and technological capabilities for building and operating smart factories, including production consulting, development of processes, equipment, and production operation systems, and training of production technology personnel. LG Electronics expects the order volume for supplying smart factory solutions to external companies to reach around 300 billion KRW this year.

This content was produced with the assistance of AI translation services.