The Ventures Invests in Creator-Focused Alternative Credit Scoring Solution ‘Glow.B’

“Creator Digital Asset Valuation
...Increased Financial Accessibility for Creators”

The early-stage venture capital firm The Ventures has invested in Byot, which operates the creator-specialized alternative credit evaluation solution ‘Glow.B’.

Glow.B uses artificial intelligence (AI) to assess the value of creators' digital assets and calculate credit. Through its proprietary evaluation system for creators' digital assets and activity indices, it provides alternative credit to creators who lack credit records due to irregular income. Creators can use this to solve the problem of insufficient initial investment funds by obtaining loans from traditional financial institutions, issuing credit cards, and linking with partner banks and financial institutions.

Glow.B also offers an advertising brokerage service within its platform to help creators attract advertisements at lower costs. The existing advertising acquisition process was complicated, time-consuming, and often required paying high commission fees. Glow.B directly connects advertisers and creators, reducing brokerage fees and simplifying the advertising contract process. Users can conveniently search each other within the platform, saving time and costs incurred during the advertising acquisition process. It also transparently provides advertising cost calculation criteria, which previously varied such as follower count, post engagement, and purchase conversion.

Glow.B has shown rapid growth, surpassing 1,000 collaborations and 20,000 registered influencers in Vietnam within three months of its beta service launch. Kim Dong-gyu, CEO of Byot, said, “We want to support creators with easy and fast funding so they can focus on their original creative activities,” adding, “We aim to grow as an alternative credit evaluation solution for creators that satisfies both creators and traditional financial institutions in the rapidly growing creator economy.”

Kim Cheol-woo, CEO of The Ventures, explained the reason for the investment, saying, “The team’s execution capability was impressive in accumulating actual loan execution data through proprietary alternative credit evaluation and stably performing creator evaluation and management,” and “We positively evaluated their understanding of the creator economy market and its unique financial characteristics, as well as their attempt to lower the barriers to traditional financial access for creators in the respective country.”

This content was produced with the assistance of AI translation services.