Yeongdeok-gun's Signature Fruit, 'This Year's Peach Market' Opens

Yeongdeok Market and Yeonghae Market to Operate from July 19 to August 18

Yeongdeok County in North Gyeongsang Province will hold a 'Peach Market' from the 19th of this month to the 18th of next month, for about one month, at the Namsan-ri Village Hall in Yeongdeok-eup and around the Yeonghae Rest Area. The event aims to promote the excellence of the region's specialty peaches and increase the income of local peach farmers.

‘2024 Peach Market’ Poster.

The Peach Market is a direct transaction market where fresh peaches, just harvested from the farm, are sold directly to consumers without any intermediaries. Seventeen farms will participate in the Yeongdeok Market, and fifteen farms will participate in the Yeonghae Market.

The two locations, Yeongdeok-eup and Yeonghae-myeon, where the markets are held, are conveniently located near National Road No. 7, making them easily accessible. Their proximity to other tourist attractions and convenience facilities is expected to attract many visitors to the area.

In addition to the offline market, Yeongdeok County will also offer a 30% discount event on peaches during the market period through the online shopping mall 'Yeongdeok Market.'

Hwang Daesik, head of the Rural Support Division, stated, "This is a rare opportunity to conveniently and affordably purchase Yeongdeok peaches, which were once offered to royalty, both online and offline. We will strive to ensure that many people can experience our best peaches through various marketing efforts and by developing new sales channels."

Yeongdeok peaches are known for their excellent sweetness and texture, thanks to the abundant sunlight and moderate rainfall in the sandy soil around the Osipcheon River. From mid-July, when the Peach Market opens, the late-maturing variety Gyeongbong is mainly shipped. Especially this year, with no frost or cold damage compared to last year, more than 3,000 tons of high-quality peaches are expected to be produced.

This content was produced with the assistance of AI translation services.