Preventing Flooding by Cleaning Rainwater Drains... Korea Philip Morris 'Ssedam Filter Campaign'

Environmental Foundation and 2nd Consecutive Year
Over 60 Citizen Volunteers Participate Across Seoul

Korea Philip Morris announced on the 16th that it will carry out the 'Sseudam Filter Campaign,' which involves cleaning urban rainwater drains, in collaboration with the Environmental Foundation.

Following last year, the Sseudam Filter Campaign is being conducted for the second consecutive year as part of 'Sseudam Seoul: Season 4,' a project Korea Philip Morris is running with the Environmental Foundation. The campaign aims to reduce flood damage caused by the rainy season through cleaning urban rainwater drains and to promote proper waste disposal culture and a sense of responsibility among citizens.

Participants of the 'Sseudam Filter Campaign' conducted by Korea Philip Morris in collaboration with the Environmental Foundation are taking a commemorative photo after volunteering.
[Photo by Korea Philip Morris]

Citizen crews engage in plogging by searching for rainwater drains and picking up trash, and conduct awareness-raising art work to prevent illegal dumping of waste.

This year, the activity area has expanded throughout Seoul, and the number of activities has increased. The company also explained that it collaborated with well-known illustrators to further amplify the positive influence of the campaign.

Citizen participation rates have nearly tripled compared to last year, and the re-participation rate from previous cohorts reached 25%. The 60 citizen crew members selected through a competitive process will volunteer every Saturday for about six months from May to November.

A representative from Korea Philip Morris said, "We will continue to strive to create opportunities that stimulate interest in climate change and environmental protection and encourage citizen participation."

This content was produced with the assistance of AI translation services.