SAMG Entertainment, Movie 'Sarang-ui Hachuping' MD Sales and China Release... Maximizing Profits

SAMG Entertainment (CEO Kim Suhoon, hereinafter SAMG Entertainment) is accelerating profitability enhancement through a market diversification strategy. On the 11th, SAMG Entertainment announced that it is collaborating with well-known franchises and food and beverage companies, including GS Retail, to sell planned MD products related to the movie IP of "Love's Hatchuping."

The first movie of "Catch! Teenieping," which surpassed 700 million global views and a peak TV rating of 20%, "Love's Hatchuping," is expected to be a strong hit during the August vacation season.

SAMG Entertainment plans to catch two rabbits in terms of profit by releasing about 10 new toy MD products along with box office revenue through the movie's success. Additionally, they emphasized that the theater version MD products will include not only new toy products launched at large marts but also various planned products such as "Love's Hatchuping Popcorn" sold at GS25 stores nationwide, as well as products available at movie theaters and large franchise stores.

In particular, the distribution of the movie "Love's Hatchuping" is attracting attention as it is handled by Showbox. Showbox, which surpassed 10 million viewers this year with the movie "Pamyoh," is also famous as a distributor that introduced "Suzume's Locking Up" to Korea last year, surpassing 5.5 million viewers and achieving the number one position for Japanese animation in Korea. By choosing "Love's Hatchuping" as the first domestic animation distribution, Showbox expressed its determination to continue successful box office results this year.

Meanwhile, the movie "Love's Hatchuping" is also scheduled to be released in China. As in Korea, the toy MD products will be sold locally in China through SAMG Entertainment's subsidiary, the Guangzhou corporation.

A SAMG Entertainment official stated, "Last year, the Chinese film market size was about 10 trillion won, almost recovering to pre-COVID levels, and it is eight times the size of the Korean market." He added, "Last year, the Chinese subsidiary's annual sales were about 8.3 billion won, and this year, nearly 5 billion won in sales have already been recorded in the first quarter."

He continued, "This confirms that Teenieping has secured high recognition locally in China, and through this movie's box office and MD sales, we expect to secure even greater profits."

This content was produced with the assistance of AI translation services.