"Remote Diagnosis of Agricultural Machinery via App"… Daedong Accelerates Exports with Smart Technology

October Launch of Kaioti Connect App in North America and Europe
Enables Remote Agricultural Machinery Monitoring and Smart Remote Diagnostics
Expected to Boost Sales and Enhance Customer Satisfaction

Daedong, an agricultural machinery company, is accelerating its global market expansion by leveraging smart agriculture solution technology. It plans to provide remote monitoring and smart remote diagnostic services for agricultural machinery in North America and Europe in the second half of the year. Through this, the company aims to enhance brand power and increase customer satisfaction to boost exports.

On the 11th, Daedong announced that it will launch the 'KIOTI Connect App' in North America and Europe in October. KIOTI is Daedong's export brand. Once the app is released, owners of Daedong agricultural machinery will be able to use remote monitoring services and smart remote diagnostic services.

Daedong explained that in the US and Europe, the smart app will enable remote monitoring and management of agricultural machinery such as tractors, setting safe zones and times, and emergency calls. In case of malfunction symptoms, remote access to the machinery for diagnosis is also possible. This allows for initial diagnosis and preemptive measures before on-site visits, minimizing repair time and cost losses. Such platform-based agricultural machinery management services are currently only provided by global agricultural machinery companies like John Deere and Kubota in the North American market. It is the first time a domestic agricultural machinery company offers smart remote diagnostic services overseas.

Daedong's Export Tractor

Daedong expects to enhance brand power and increase sales in local markets through this. Immediate identification of malfunction signs and provision of parts replacement and repair services are expected to increase related sales. Customers are also likely to have higher satisfaction as they can prevent breakdowns and maintain consistent product performance.

Daedong plans to provide services mainly for medium and large tractors with 60 to 140 horsepower in the second half of this year and expand to small and medium tractors under 60 horsepower next year. Development is also underway to apply AI-based agricultural Chat GPT services. In Korea, the Chat GPT function was introduced in the Connect App, gaining positive response with over 10,000 new subscribers in the second quarter alone. Na Young-jung, head of Daedong's AI Platform Division, said, “We will promote AI transformation at the Daedong Group level and expand to a super app with 500,000 global subscribers by 2028.”

Daedong’s strategy aims to find new opportunities in the North American and European markets. These markets account for more than half of Daedong’s total sales but have been shrinking due to global economic recession, prolonged high interest rates, and increased agricultural production costs. In fact, the North American tractor market under 100 horsepower shrank by about 11% compared to the previous year. Daedong’s agricultural machinery export revenue in the first quarter of this year was 211.9 billion KRW, down about 64 billion KRW from 275.8 billion KRW in the first quarter of last year. The export share of agricultural machinery sales also dropped from 75% to 68% during the same period. An industry insider said, “Domestic agricultural machinery companies like Daedong will strengthen various sales strategies to recover sales in the highly dependent North American market.”

This content was produced with the assistance of AI translation services.