"AI-ya, Draw Hyundai Construction's Future Project for 2047" Unique Campaign with Generative AI

Hyundai Construction Releases Video Utilizing Generative AI

Hyundai Construction unveiled a follow-up video to its Heritage Campaign using generative AI on YouTube on the 5th. This video is a sequel to the Heritage Campaign released to commemorate Hyundai Construction's 77th anniversary. It was produced based on the comment event "Hyundai Construction Future News," which encourages customers to support sustainable growth and challenges.

The Heritage Campaign, which attracted attention with its unique approach matching contemporary issues with Hyundai Construction's history, recorded 840,000 views within 10 days of releasing the main and shorts videos, and garnered over 1,500 comments on social media channels, creating a buzz.

In the event asking people to imagine Hyundai Construction's future in 2047, the 100th anniversary of its founding, comments included "world travel via underwater tunnel," "construction of sky highway," and "completion of underwater city."

Hyundai Construction took a new approach by selecting creative ideas from a total of 1,543 comments submitted through its official YouTube and Instagram channels and visualizing them. Utilizing the recently spotlighted generative AI tools, they differentiated the production by creating images and narration without any separate filming or recording.

The AI-generated images featured in the video total 10, including ▲Mars Jung Ju-young Research Base ▲Residential Complex Space Station ▲Earth-Mars Hyperloop ▲Aerial Theme Park ▲Underwater Apartment ▲Smart Eco City ▲Deep Sea Elevator, reflecting customers' free imagination and Hyundai Construction's corporate spirit that does not fear new innovations.

Hyundai Construction has been conducting unique corporate PR campaigns annually to enhance the image of the construction industry and improve customer communication. By introducing digital trends such as web dramas and art AR filters, it has attracted the interest of younger generations. Centered on its hub channels, Newsroom and YouTube, it is presenting construction-specialized content and engaging in online communication.

This content was produced with the assistance of AI translation services.