Pulmuone's Plant-Based Canned Ham 'Jigu Sikdan Luncheon Meat' Surpasses 1 Million Units Sold

Since its release in December 2022, after 1 year and 5 months
Product obtains Vegan and Environmental Label Certification
Plans to expand sustainability values

Pulmuone Foods announced on the 25th that its sustainable food brand Pulmuone Jigu Diet's 'Plant-Based Jigu Diet Luncheon Meat' has surpassed cumulative sales of 1 million units in just 1 year and 5 months since its launch.

'Plant-Based Earth Diet Luncheon Meat Garlic Flavor' introduced by Pulmuone Earth Diet, Pulmuone's sustainable food specialty brand [Photo by Pulmuone]

The Plant-Based Jigu Diet Luncheon Meat is a product that embodies Pulmuone Jigu Diet's direction of "making everyday meals plant-based" by creating a plant-based canned ham, a side dish preferred by consumers. Since its debut in December 2022, sales in the second half of last year increased by 145% compared to the first half, and it ranked among the top-selling products in some stores, competing with regular canned ham products.

Pulmuone confirmed that consumer demand for plant-based canned ham is considerable and plans to continue promoting canned ham products enjoyed in a plant-based way. In April, the company strengthened its plant-based canned ham lineup by launching the 'Luncheon Meat Garlic Flavor.' Additionally, the products have obtained vegan certification and environmental product declarations, aiming to spread the value of sustainability.

Lee Jin-ho, Product Manager of the Jigu Diet Business Division at Pulmuone Foods, stated, "Pulmuone Jigu Diet will continue to achieve meaningful results in the alternative food market, including plant-based canned ham."

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